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October 2017

New site layout from the Endicott Performing Arts Center (EPAC) Launched

I am pleased to announce the launch of the new website.  This is the first stage in the digital marketing reconstruction that is ongoing for the theater.  Mobile functionality is now something that the previous design did not feature.  The enhanced mobile presentation makes navigation a far more enjoyable …

Football Players

The NFL: A Brand in Crisis – How the Powerhouse has Lost its Way

The NFL has been one of the most impressive brands of the last 40 years.  But today, the NFL is a brand …

Marketing News: LinkedIn Top Content and Twitter Gets Character

Some pretty cool stories all in one place.  Lots of great tips that are martech related: This week’s top digital marketing news …