LInkedin is probably my favorite social profile for two reasons.
First, it has some daily relevance to me. I’m a business person. It is the quintessential destination for all things business. That is not to say that someone in an industry like the medical profession can’t benefit from LInkedIn. On the contrary, the medical profession is still, in essence, a business. According to Merriam-Webster online, one of the many definitions of the word business is
a usually commercial or mercantile activity engaged in as a means of livelihood…
And the vast majority of activities that people engage in for their livelihood are commercial in nature. That’s the primary reason LinkedIn has so much relevance in my mind.
Second, the behavior on LinkedIn has not deteriorated into complete social chaos (see post on Facebook rants). The information there is not only relevant, but controlled by the population because the inherently understand that the platform is designed for a completely different purpose. Don’t get me wrong, there are some that stray off the mark from time to time, but in general, the self-policing nature of LinkedIn provides a universe of value without the flow of ridiculousness.
Which brings me to LinkedIn profiles. I think there are lots of folks out there who have some really creative ways to package themselves and their business on LinkedIn. I found this one by John Nemo on Inc.com that I thought was pretty neat. Simple. Effective. To the point. John takes a pretty straightforward way of getting information out about you and your business and makes what you do relevant in an efficient way.
So as I start taking a fresh look at my profile, I’ll be giving this a shot as well. See my profile on LinkedIn.