I just love Instagram. I don’t use it nearly enough, namely because I just don’t see that many things I like to take photos of for Instagram. That said, some businesses can make good use of Instagram for their businesses. The challenge, in my humble opinion, is consistency. Businesses that do not utilize the tool effectively are doomed to have it produce little to no results for them.
As businesses do utilize the platform to spread their message, they should be aware of the changes in the algorithm that may affect how they show up and where they show up on the feed of their followers. Check out this article on how to adjust to the changing algorithm Instagram employs.