content_marketingI’ve long agreed with the belief that a good content marketing strategy is critical to long-term marketing success.  In this article by Jayson Demers, he outlines some wonderful thoughts as to why a good content marketing strategy is the most cost-effective strategy.

My key takeaways:

  • It is an effective way to build a solid reputation.
  • Content strategy can influence conversions – and isn’t that what all marketers are after?
  • Whitepapers or ebooks can be additional revenue streams for your business.
  • Content may evolve, but it will never really be unnecessary – consider how YouTube is now the real leader in content today versus the way content was delivered even 5 years ago.

Enjoy the article.  Some nice insights.