OK, so you may be wondering where I’ve been the last couple of weeks? Or maybe you haven’t. Either way, despite popular theories out there, I was not kidnapped by a Venezuelan Cartel, nor was I abducted by aliens, or even getting some sun in Aruba (darn.)
I’ve been taking a break to do some writing on Mystery Shopper program development for small organizations. The whys and hows, and trying to demystify the process so almost anyone can leverage it as a way to help your business. I don’t want to give away the whole show or anything — but I clarify that a properly implemented mystery shopper program is not a research tool. It’s a management tool, and one that can be implemented effectively for any sized business or organization that has a presence with end-user consumers.
In any case, this project has taken more time than anticipated, because I am seeking to be thorough. What I expected to be a single post is turning out to be a series of them, in order to ensure that I am covering all of the bases. I’m really looking forward to publishing the first article in the next few days.
Stay tuned. 🙂