A large number of small and medium-sized businesses have a marketing department of one.  This situation is the recipe for some real challenges when it comes to adapting a strategy to be more content driven than message driven.  Getting a good system in place for effective content marketing can be a real challenge.  This great article from Uberflip puts some of these tasks into perspective, and takes on the daunting challenge of launching a one-person content marketing strategy that is effective.