I believe that ideas drive business. Innovation is the critical component for businesses to remain competitive and to grow. And without ideas, there is no innovation. Interesting overview by Tanner Christensen at Inc.com. The original article, published in the Journal of Product Innovation Management, is pretty heady stuff, and as far as I can tell, Mr. Chistensen wrote a pretty solid synopsis.
Why Ideas FlopOctober 19, 2016 in Development